GB/T 34941-2017
ActiveInformation technology service—Digitize marketing—Programmatic marketing technology requirements
信息技术服务 数字化营销服务 程序化营销技术要求
Application Summary AI generated
This standard specifies technical requirements for programmatic marketing systems, including real-time bidding, audience targeting, and ad delivery processes. It is applied in China's digital advertising industry to ensure interoperability and data security among demand-side platforms, supply-side platforms, and ad exchanges. The standard also defines performance metrics and testing methods for automated ad trading environments.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.