GB/T 34941-2017

Active

Information technology service—Digitize marketing—Programmatic marketing technology requirements

信息技术服务 数字化营销服务 程序化营销技术要求

Standard Type
GBT
ICS
35.240
CCS
L77
Status
Active
Issue Date
2017-11-01
Implementation
2018-05-01
Centralized Committee
国家标准委
Issuing Authority
中华人民共和国国家质量监督检验检疫总局、中国国家标准化管理委员会

Application Summary AI generated

This standard specifies technical requirements for programmatic marketing systems, including real-time bidding, audience targeting, and ad delivery processes. It is applied in China's digital advertising industry to ensure interoperability and data security among demand-side platforms, supply-side platforms, and ad exchanges. The standard also defines performance metrics and testing methods for automated ad trading environments.

Related Standards

Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.