GB/T 31232.2-2014
AbolishedE-commerce statistical indicator system—Part 2: Online marketing
电子商务统计指标体系 第2部分：在线营销
Application Summary AI generated
This standard defines a statistical indicator system for measuring online marketing activities within e-commerce, covering metrics such as traffic sources, conversion rates, and advertising effectiveness. It is applied by enterprises, e-commerce platforms, and government agencies in China to standardize data collection, reporting, and analysis for digital marketing performance evaluation. The standard supports consistent benchmarking and regulatory oversight in the online retail and digital advertising industries.
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Transparency note: The application summary and key sentences on this page were automatically generated by AI from the standard's original text. This content has not been human-verified and should not be used for compliance or regulatory purposes. Always refer to the official standard document from the issuing authority.